What have you learned from your audience feedback? - Part Two - Ryan Samuda

Question Two
The second question we asked was 'what does the costume and mise en scene tell you about the band members and the image they present'? Through asking this question, we believed that we would be able to identify if we had used the correct props, costume and staging in an appropriate and effective way.

Ryan Samuda's Response:
In response to this question, Ryan Samuda stated that the band members were portrayed as 'laid back, everyday normal girls who like to have fun'.  He also stated that they presented a very 'urban and edgy vibe' to the video which could easily be associated to the target audience.

What This Question Taught Me:
From this response, I learnt the importance of making every detail, right down to the artist's actions and gestures, be able to represent an image that is consistent and motivational.  Not only does this also help to sell the artist, but makes the the whole video seem a lot realistic, natural and professional.

What have you learned from your audience feedback? - Part Three - Ryan Samuda

Question Three
'What genre of music do you think this music video would fall into?'
We chose to ask this question as we believed that the genre of music was important in terms of selling our artist, the audience who would buy the music and also roughly the amount of sales that we could get.  As spoken about previously, the image that girls represent is very urban and street, and there corresponds directly to RnB and Hip Hop music.   We not only wanted this to be easily conveyed through the song itself, but also through the actions, mannerisms and portrayal of the artists.

Ryan Samuda's Response:
Ryan Samuda answered this question conversing 'it is very urban, a mix between Bashment, Hip Hop and a little bit of RnB...Imagery is very Hip Hop'  This was the exact answer we wished to hear, perhaps even better as he stated another genre that we had not initially thought about, bashment.  This was extremely helpful for us as it meant that we were possibly able to target a wider audience, as the genre was a lot bigger than we originally thought.

What This Taught Me:
From this response, I learnt that the more genres a music video is able to fit into, the higher the success is likely to be.  This is because so many music industry mediums revolve around the genre of music.  For example, by having a song and video that can relate to more than one type of music, the target audience increases along with the number of sales the band is likely to have.

What have you learned from your audience feedback? - Part Four - Ryan Samuda

Question Four and Five

'How well do you think our video clips fitted together?'

'Do you think our editing was appropriate for the set up of the video, for example, the cutting rate and frequency?'

The previous questions that we asked were all about how well we targeted our audience and the genre of music that the video would fit into.  However, we knew that audience feedback was also vital in gaining positive criticism, so that we could improve int he future.  This meant that we had to ask questions about our editing techniques as a whole and the cutting rhythms and rates of the different clips.

Ryan Samuda's Response: 
In terms of how well our video clips fitted together, Ryan Samuda said 'they were okay, could have done with a faster cut as some shots were too long'. Similarly, he stated that we 'could have cut quicker, and the split screen we had at the beginning could have been included more'. He continued to suggest that the split screen could have become a feature, as the relevance for it at the beginning was not that clear.

What I learnt from these Questions:
When going through the editing process, I believed that we were editing with a fast cutting rate due to the up beat tempo of the song.  However, when watching it with an audience, I did see that many of the cuts were in time with the lyrics, rather than the actual beat and instrumental content.  This meant that many of the cuts could have actually been quicker which would have allowed the video to appear more natural and professional.  This taught me the importance of every single clip within the video, and if one is out of time, the rest of the video is at risk of loosing a continuous flow.

How did you use new media technologies in the research, planning, construction and evaluation stages?

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