What have you learned from your audience feedback? - Part Four - Ryan Samuda

Question Four and Five

'How well do you think our video clips fitted together?'

'Do you think our editing was appropriate for the set up of the video, for example, the cutting rate and frequency?'

The previous questions that we asked were all about how well we targeted our audience and the genre of music that the video would fit into.  However, we knew that audience feedback was also vital in gaining positive criticism, so that we could improve int he future.  This meant that we had to ask questions about our editing techniques as a whole and the cutting rhythms and rates of the different clips.

Ryan Samuda's Response: 
In terms of how well our video clips fitted together, Ryan Samuda said 'they were okay, could have done with a faster cut as some shots were too long'. Similarly, he stated that we 'could have cut quicker, and the split screen we had at the beginning could have been included more'. He continued to suggest that the split screen could have become a feature, as the relevance for it at the beginning was not that clear.

What I learnt from these Questions:
When going through the editing process, I believed that we were editing with a fast cutting rate due to the up beat tempo of the song.  However, when watching it with an audience, I did see that many of the cuts were in time with the lyrics, rather than the actual beat and instrumental content.  This meant that many of the cuts could have actually been quicker which would have allowed the video to appear more natural and professional.  This taught me the importance of every single clip within the video, and if one is out of time, the rest of the video is at risk of loosing a continuous flow.