What have you learned from your audience feedback? - Part One - Ryan Samuda

Above is the first question which we asked music video editor, creator and producer, Ryan Samuda. As a member of the music industry, he was able to give us detailed audio feedback. We also wrote down a mini summary of the answers he gave us, and the suggestions of how to improve our video to give it a more professional finish.

Question One:
Who do you think this music video would appeal to in terms of target audience?
As a group, we thought that this question was vital in order to see whether we had successfully appealed to the age group that our music video was targeting.  The whole video, in terms of how well it does in the industry and selling the artists, is based around whether we effectively related the themes within the video to those who we hoped would purchase the music.  In order to this, we had to put ourselves in the shoes of our target audience, and think about what they would want to see in a video and the sort of imagery and mise en scene that could be used that our audience could easily associate themselves with.

Ryan Samuda's Response:
'15-25 year olds...a wide range of people'
In response to this question, Ryan Samuda stated that he believed our video would target an age group between the years of 15 and 25.  This was a perfect answer to us as our video was aimed directly for teenagers and young adults.  He also stated that as a target audience within the music industry, this age range is one of the best to appeal to as not only are teenagers and young adults the biggest age group to buy music, but are also still influenced by what they see through media representations.

What This Question Taught Me:
From this specific audience response, it was reinforced how important a target audience can be.  Initially, we wanted to target this age group (15-25) because the fun that we could have creating the video, and using our own initiative, being girls aged 17, to increase the fun and entertainment levels.  However, Ryan Samuda revealed the importance of appealing to an audience who is likely to watch and buy the music, especially when an individual artist or band are producing a debut single.