In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question One

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How effective is the combination of your main product and ancillary tasks?

Question 2 on Prezi

What have you learned from your audience feedback? - Ryan Samuda Audio Response

Above is the audio response given from Ryan Samuda, in which the individual questions are further analysed below.
To the right, there is an image of the additional information he provided us with, giving us constructive criticism in how we should have held the camera, lighting techniques that could have been used and how we could have used different cuts at certain points within the video.

What have you learned from your audience feedback? - Part One - Ryan Samuda

Above is the first question which we asked music video editor, creator and producer, Ryan Samuda. As a member of the music industry, he was able to give us detailed audio feedback. We also wrote down a mini summary of the answers he gave us, and the suggestions of how to improve our video to give it a more professional finish.

Question One:
Who do you think this music video would appeal to in terms of target audience?
As a group, we thought that this question was vital in order to see whether we had successfully appealed to the age group that our music video was targeting.  The whole video, in terms of how well it does in the industry and selling the artists, is based around whether we effectively related the themes within the video to those who we hoped would purchase the music.  In order to this, we had to put ourselves in the shoes of our target audience, and think about what they would want to see in a video and the sort of imagery and mise en scene that could be used that our audience could easily associate themselves with.

Ryan Samuda's Response:
'15-25 year olds...a wide range of people'
In response to this question, Ryan Samuda stated that he believed our video would target an age group between the years of 15 and 25.  This was a perfect answer to us as our video was aimed directly for teenagers and young adults.  He also stated that as a target audience within the music industry, this age range is one of the best to appeal to as not only are teenagers and young adults the biggest age group to buy music, but are also still influenced by what they see through media representations.

What This Question Taught Me:
From this specific audience response, it was reinforced how important a target audience can be.  Initially, we wanted to target this age group (15-25) because the fun that we could have creating the video, and using our own initiative, being girls aged 17, to increase the fun and entertainment levels.  However, Ryan Samuda revealed the importance of appealing to an audience who is likely to watch and buy the music, especially when an individual artist or band are producing a debut single.

What have you learned from your audience feedback? - Part Two - Ryan Samuda

Question Two
The second question we asked was 'what does the costume and mise en scene tell you about the band members and the image they present'? Through asking this question, we believed that we would be able to identify if we had used the correct props, costume and staging in an appropriate and effective way.

Ryan Samuda's Response:
In response to this question, Ryan Samuda stated that the band members were portrayed as 'laid back, everyday normal girls who like to have fun'.  He also stated that they presented a very 'urban and edgy vibe' to the video which could easily be associated to the target audience.

What This Question Taught Me:
From this response, I learnt the importance of making every detail, right down to the artist's actions and gestures, be able to represent an image that is consistent and motivational.  Not only does this also help to sell the artist, but makes the the whole video seem a lot realistic, natural and professional.

What have you learned from your audience feedback? - Part Three - Ryan Samuda

Question Three
'What genre of music do you think this music video would fall into?'
We chose to ask this question as we believed that the genre of music was important in terms of selling our artist, the audience who would buy the music and also roughly the amount of sales that we could get.  As spoken about previously, the image that girls represent is very urban and street, and there corresponds directly to RnB and Hip Hop music.   We not only wanted this to be easily conveyed through the song itself, but also through the actions, mannerisms and portrayal of the artists.

Ryan Samuda's Response:
Ryan Samuda answered this question conversing 'it is very urban, a mix between Bashment, Hip Hop and a little bit of RnB...Imagery is very Hip Hop'  This was the exact answer we wished to hear, perhaps even better as he stated another genre that we had not initially thought about, bashment.  This was extremely helpful for us as it meant that we were possibly able to target a wider audience, as the genre was a lot bigger than we originally thought.

What This Taught Me:
From this response, I learnt that the more genres a music video is able to fit into, the higher the success is likely to be.  This is because so many music industry mediums revolve around the genre of music.  For example, by having a song and video that can relate to more than one type of music, the target audience increases along with the number of sales the band is likely to have.

What have you learned from your audience feedback? - Part Four - Ryan Samuda

Question Four and Five

'How well do you think our video clips fitted together?'

'Do you think our editing was appropriate for the set up of the video, for example, the cutting rate and frequency?'

The previous questions that we asked were all about how well we targeted our audience and the genre of music that the video would fit into.  However, we knew that audience feedback was also vital in gaining positive criticism, so that we could improve int he future.  This meant that we had to ask questions about our editing techniques as a whole and the cutting rhythms and rates of the different clips.

Ryan Samuda's Response: 
In terms of how well our video clips fitted together, Ryan Samuda said 'they were okay, could have done with a faster cut as some shots were too long'. Similarly, he stated that we 'could have cut quicker, and the split screen we had at the beginning could have been included more'. He continued to suggest that the split screen could have become a feature, as the relevance for it at the beginning was not that clear.

What I learnt from these Questions:
When going through the editing process, I believed that we were editing with a fast cutting rate due to the up beat tempo of the song.  However, when watching it with an audience, I did see that many of the cuts were in time with the lyrics, rather than the actual beat and instrumental content.  This meant that many of the cuts could have actually been quicker which would have allowed the video to appear more natural and professional.  This taught me the importance of every single clip within the video, and if one is out of time, the rest of the video is at risk of loosing a continuous flow.

How did you use new media technologies in the research, planning, construction and evaluation stages?

Question 4

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